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Thursday, October 19, 2023

Will Journalists Use Blockchain to Determine What's Real and What's Not

How blockchain could be the key to authenticating content like video and photos and countering disinformation

I have spent many hours teaching myself blockchain technology and immersing myself in the NFT (Non-Fungible Token) space. Anything on the blockchain is decentralized, transparent and immutable.It is authentic.

Here's an explainer on how blockchain, NFTs work. It's a 101 intro in case you want to know from my You Tube Show ZeeVeeNFT.

What's Bitcoin

How i learned

While the crypto hype as definitely cooled, there are still stories I enthusiastically keep an eye on particularly when it comes to how blockchain can be used to counter mis/disinformation.

Cointelegraph had a story today on how blockchain could be the key to authenticating content like video and photos. The company working on this is called Nodle. The idea here is essentially a way to prove the integrity of an image from the moment the camera captures a shot.

  • You take a shot of a real-world image.
  • There is a cryptographic signature on that shot.
  • It’s published to the blockchain as an NFT.

It would prove that a physical camera has capture a real world image and there exists metadata that corresponds to that shot. A good quote from the story:

“The way this is done is by having a stamp that proves that a genuine camera has captured the video, the video has been signed by the private key only known by this camera, and a footprint of this video has been published to a blockchain.

As AI evolves and gets more sophisticated anyone in comms is going to need to be able to figure out how to tell the difference between what is machine generated, what is the real world and if images were tampered with.

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