Build A Communications Product in Africa

Use Cases for Communications Professionals

It prevents the costly cycle of launching campaigns, watching them fail, and wondering why. You invest discovery time upfront to ensure you're solving real problems in contextually appropriate ways, not just executing tactically brilliant strategies aimed at the wrong target.

Campaign Brief Validation Your CEO wants a mobile app campaign targeting "African youth." Before spending budget, use this to uncover: Who exactly? What job are they hiring solutions for? What do they currently do instead? You'll either validate the brief or discover the real opportunity is completely different.

Market Entry Strategy Corporate wants to expand messaging into three new African countries using the playbook from South Africa. This prompt reveals how mobile money adoption, language preferences, data costs, and trust dynamics differ fundamentally across markets. You avoid expensive mis-steps by designing country-specific approaches based on evidence, not templates.

Stakeholder Problem Alignment Government partnership opportunity around "digital literacy." Everyone has different assumptions about what that means and who needs it. This prompt facilitates structured conversations that surface conflicting beliefs, identify evidence gaps, and align teams around a validated problem definition before you commit resources.

Agency Client Education Your client believes they understand their audience because they've always served them. This gives you a diplomatic framework to challenge assumptions without undermining expertise.

Internal Initiative Design HR wants employee engagement tools. Marketing wants customer loyalty programs. Leadership wants digital transformation. This prompt helps you move past solution-jumping to understand the actual jobs people need done, the barriers preventing current solutions from working, and the local factors that make or break adoption.

Assumption Destruction Engine Communications teams often inherit briefs based on leadership hunches or borrowed strategies from other markets. This prompt interrogates every assumption—who has the problem, whether the problem is real, what people currently do instead, how local economics change behavior.

Context Translation Tool What works in Lagos doesn't work in Nairobi. What urban professionals need differs drastically from rural communities. It prevents the classic mistake of applying Western or regional frameworks to fundamentally different contexts.

Research Blueprint Generator Instead of generic "do some user research," it designs specific investigation methods matched to your constraints—B2B versus consumer, government versus private sector, resource-rich versus scrappy operations. You get actionable research plans with clear success criteria, not theoretical best practices.