Customize Your Media Pitch

Product launch announcements - Identify tech, business, and trade outlets covering your industry, then customize messaging based on each newsroom's technical depth and audience sophistication—exactly how broadcast and print journalists differentiate their coverage

Executive appointments - Target business, industry, and regional outlets with versions emphasizing different news values (leadership angle for business desks, industry impact for trade beats, local prominence for regional newsrooms)

Research findings or reports - Adapt technical language and story framing for outlets ranging from specialist publications to general assignment reporters—matching how newsrooms assign stories to different beats

Crisis response statements - Quickly identify outlets covering the issue and tailor holding statements for different editorial perspectives, using newsroom-tested approaches to difficult stories

Event promotion - Customize invitations using news judgment from years of editorial meetings: newsworthy angle for national desks, industry significance for trade reporters, community impact for local outlets

Client portfolio management - Efficiently create multiple pitch variants when representing clients across sectors, applying journalist-side understanding of beat coverage and editorial priorities

This tool applies 20+ years of senior newsroom experience from CNN, BBC, and Sky News to help PR professionals target and customize media pitches. It uses web search to identify 6-10 relevant outlets actively covering your story topic, then researches each outlet's recent coverage, beat structure, and editorial patterns—the same factors journalists use when deciding what to cover.

For each selected outlet, it generates customized pitch variants that reference recent work and adapt messaging to match editorial voice and audience expectations. All customizations maintain factual accuracy and include source citations for research used.