Pitch Journalists Your Story

Perfect For:

1. PR Professionals & Publicists

• Pitching client stories to national and trade media

• Responding quickly to breaking news with relevant client angles

• Testing different story angles before major campaign launches

• Training junior team members on what makes pitches work

2. Startup Founders & CEOs

• Announcing funding rounds, product launches, or company milestones

• Positioning yourself as an expert source for journalists covering your industry

• Breaking into media coverage without an expensive PR agency

• Crafting pitches for TechCrunch, Forbes, WSJ, and other Tier-1 outlets

3. Corporate Communications Teams

• Pitching company research, reports, or thought leadership

• Securing executive interview opportunities

• Responding to industry trends with timely company perspectives

• Managing crisis communications with rapid, strategic pitching

4. Nonprofit Organizations & Advocacy Groups

• Getting campaign launches and initiatives covered

• Pitching impact stories and success metrics to donors and media

• Connecting advocacy work to current policy debates

• Amplifying mission-driven work in mainstream media

5. Authors, Consultants & Thought Leaders

• Pitching yourself as an expert source or guest contributor

• Promoting book launches, speaking tours, or research findings

• Securing podcast interviews and media appearances

• Building media relationships in your niche

6. Marketing Agencies

• Creating media pitches for multiple clients efficiently

• Demonstrating PR value to clients with structured pitch development

• Training account teams on journalist-focused communication

• Generating pitch variations for different media targets

Pitch like a journalist is a structured AI workflow that takes you from raw story material to a polished, ready-to-send media pitch in three strategic steps.

What makes this different? Most people write pitches from their own perspective - what they think is exciting about their story. This system flips the script. It's built on years of experience receiving thousands of pitches as a CNN Executive Producer, so it knows exactly what makes journalists open emails, lean forward, and say "let's cover this."

How It Works

Step 1: Story Intake Paste your raw materials - press releases, research findings, product announcements, case studies, campaign details, or rough notes. The system reads everything and identifies the core story.

Step 2: News Intelligence & Analysis The AI searches current news to find timely hooks, then extracts the most newsworthy elements from your material:

• The big number or metric that stops journalists mid-scroll

• The disruption or challenge to conventional thinking

• Prominent names or brands that signal importance

• The specific angle most likely to land with Tier-1 media

You review this "Pitch Briefing" and approve it or request adjustments. This checkpoint ensures the AI has identified the RIGHT story before writing anything.

Step 3: Pitch Generation Only after your approval, the system generates a ruthlessly concise pitch email (under 150 words) that:

• Leads with the most impactful statement

• Connects your story to current news conversations

• Uses muscular, active language with zero jargon

• Includes a clear call-to-action for the journalist

Key Features:

✓ Current News Hook Integration - Automatically searches for breaking news, trends, and conversations that make your story timely TODAY

✓ Template Discipline - Follows proven formats exactly, with no AI "helpfulness" cluttering your outputs

✓ Human Checkpoints - You approve the angle before any pitch is written, maintaining full editorial control

✓ Journalist Psychology - Built on insider knowledge of what makes pitches succeed in actual newsrooms

✓ Rapid Iteration - Don't like the angle? Adjust the briefing and regenerate a new pitch in seconds

What You'll Receive:

• A completed Pitch Briefing analyzing your story's strongest angles

• A subject line (5-7 words, punchy and specific)

• A two-paragraph pitch email under 150 words

• Sourced news hooks showing why your story matters NOW

• The ability to generate multiple pitch variations for different angles

This is a systematic process that forces the same discipline and news judgment that professional journalists use when deciding what stories to cover.